Why Become a Sponsor?

Sponsorship offers an excellent advertising opportunity. As a sponsor you will reach a wide audience that includes not only the participants but also those who attend the shows. Your involvement with a sport represented at the Olympics establishes you at the forefront of equestrian event marketing.

Three Day Eventing at an Olympic level is engaging, high profile and fast paced. It reaches an affluent, upwardly mobile market segment that is passionately loyal to products and services that support their equestrian interests. Who is the equestrian audience?

Source: The United States Equestrian Federation profile of 80,000 members and audiences at federation events.

• Females comprise 85% of participants
• The average age is 39
• 40% earn an excess of 150k per year
• 80% have a college degree
• The average home value is 412,000 USD
• 81% own their primary residence outright
• 15% own a second home
• 78% are members of a frequent flyer program
• 97% have one or more credit cards
• 55% of the automobiles owned were purchased with the last year
• Participate in approximately 14 events per year
• Own an average of 5 horses each

 

At the 1996 Olympics in Atlanta the 30,000 seat equestrian venue was sold out for all 13 days of competition!

 

Equestrian demographics of North America

• There are 15,000,000 people over the age of 12 who ride a horse on a regular basis.
• There are over 7,000,000 horses in North America.
• The attendance at horse related events yearly is almost 100,000,000
• The average annual income of horse owners to non-horse owners who earn over 100k per year is 4-1.
• The ratio of equestrians who own other pets (dogs and cats) to the general population is 3 to 1.

 

The expenses outlined below explain why Anita needs your support to compete at the Olympic level:
Fuel	Over $10,000 per show season
Entry fees	Over $10,000 per show season
Stabling	Over $20,000 per year
Coaching	Over $10,000 per year
Blacksmith	Over $2,000 per year
Vets	Over $3,000 per year
	Total annual expenses: $55,000

Sponsorship Opportunities

A variety of sponsorship opportunities are available with benefits arranged according to the needs of the sponsor.

I look forward to discussing this proposal with you in further detail.

 

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